A husband and wife team, with a nationally-recognized line of women’s bags made in Bali and carried in Saks Fifth Avenue among other stores, asked KRD to create a new logo for them as well as revamp their website including an e-commerce site and wholesale site. KRD created a logo that gave the brand a bolder image with the designer’s name included. The visual emphasized the Balinese connection and the couples’ love of travel and exploration of cultures. The website we created did the same as did the wholesale print catalog and invitations for the retail buyers.
