The largest purveyors of small sailboats in the US asked us to redesign their logo. Their original logo was vintage 80’s style and they had hired a graphic design firm to navigate their look into the 21st century. The client was getting very negative feedback from this new branding and calledKRD to steer them back on course. We took our cue from the original logo and simplified it, giving our client a visual image that could be deconstructed to give them maximum flexibility in its application to boats, carrying racks, print materials, etc.
