Susie came to us with a fabulous product that was delicious like a muffin, but looked like a cookie and worked like a breakfast …or any meal for that matter. Her tall order was to modify the name and change the packaging so that we could wrap up it’s many identities clearly for the consumer. We changed the coloring and the imagery to look more healthy; we called it a “breakfast cookie”; and we gave a wake up call to the copy, touting the benefits of omega threes and the many ways this product can be enjoyed.