A talented and successful financial headhunter decided to start his own firm and asked KRD to create the visual branding that would be as creative, conscientious and professional as his new company. We gave Bearing Advisors the tag line of âlet us help you chart your futureâ and then created the logo to coincide with that navigation theme. We were then enlisted to create a website that would enable our client to post positions and update them when they were filled. The website carried on the career navigation concept with the graphic water level marks and the menu functions that drop the viewer down to that portion of the page that pertains to the desired section.