An established family wholesale jewelry concern wanted to create an online retail presence that would bring their meticulously-crafted, precious jewels directly to the customer at very attractive prices. They wanted their look, including their logo, to be modern, young, and approachable to reinforce the fact that while their pieces may be real, they are also timeless classics and women should feel free to wear them everywhere and with everything⦠including jeans. www.jakjewels.com